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Strategic Market Management: 11th Edition (An Indian Adaptation)
by David A. Aaker, Christine Moorman (Author),
Wiley (Publisher)
Product Specifications
Book Description
About the Book: Strategic Market Management: 11th Edition(An Indian Adaptation)
This Indian adaptation is revised to benefit students develop a comprehensive
understanding of various aspects of strategic market management and strategic
decision making. The chapters have been thoroughly revised with the addition of
new topics including Marketing Myopia, DESTEP Framework, Customer Engagement,
Brand Love, and many others. A new set of cases and examples relevant to the
Indian scenario have been added, which provide students the opportunity to
relate better to and apply the knowledge gained from the text. There are updated
end-of-chapter cases reflecting the best digital and global practices to help
learners understand how the strategic
Book Specifications
ISBN-13 9789354243387
Language English
Binding Paper Back
Publisher Wiley
Publishing Date 2021-10-13
Total Pages 328