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Book Summary
This book responds to the demands of today's rapidly changing and unpredictable
global marketplace that students will face when they enter the business world.
The concepts and cases volume gives students a timely, rigorous and relevant
book, written in an engaging manner, to spur their interest and excitement. A
solid treatment of traditional topics in strategic management is combined with
coverage of contemporary topics such as entrepreneurship, knowledge management
and e-commerce and Internet strategies. Many applications from business practice
plus sidebars (about six per chapter) bring key concepts to life. -
Chapter-opening vignettes provide insightful, real-world examples of what can go
wrong in strategic management. These are designed
- ISBN-13
- 9780071288514
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw-hill College
- Publishing Date
- 2009
Strategic Management: Text And Cases
Frequently bought together
Total for 3 items₹1347₹1535You save ₹188
Product Specifications
Book Summary
This book responds to the demands of today's rapidly changing and unpredictable
global marketplace that students will face when they enter the business world.
The concepts and cases volume gives students a timely, rigorous and relevant
book, written in an engaging manner, to spur their interest and excitement. A
solid treatment of traditional topics in strategic management is combined with
coverage of contemporary topics such as entrepreneurship, knowledge management
and e-commerce and Internet strategies. Many applications from business practice
plus sidebars (about six per chapter) bring key concepts to life. -
Chapter-opening vignettes provide insightful, real-world examples of what can go
wrong in strategic management. These are designed
Book Specifications
- ISBN-13
- 9780071288514
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw-hill College
- Publishing Date
- 2009