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Strategic Management: Text And Cases
by Gregory G. Dess (Author),
Mcgraw-hill College (Publisher)
Product Specifications
Book Description
This book responds to the demands of today's rapidly changing and unpredictable
global marketplace that students will face when they enter the business world.
The concepts and cases volume gives students a timely, rigorous and relevant
book, written in an engaging manner, to spur their interest and excitement. A
solid treatment of traditional topics in strategic management is combined with
coverage of contemporary topics such as entrepreneurship, knowledge management
and e-commerce and Internet strategies. Many applications from business practice
plus sidebars (about six per chapter) bring key concepts to life. -
Chapter-opening vignettes provide insightful, real-world examples of what can go
wrong in strategic management. These are designed
Book Specifications
ISBN-13 9780071288514
Language English
Binding Paper Back
Publisher Mcgraw-hill College
Publishing Date 2009