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Strategic Management: In Small And Medium Enterprises
by Azhdar Karami, Farhad Analoui (Author),
Cengage Learning Business Press (Publisher)
Product Specifications
Book Description
Statistics show that, in most countries, 99% of businesses are classified as
'Small Businesses'. In the UK alone, 99.8% of businesses employ less than 250
staff and these companies contribute more than a half of UK turnover. This new
textbook goes where other Strategic Management books have not and focuses on
these Small and Medium size Enterprises (SMEs) rather than the large
corporations and the actions of their CEOs. The authors consider how managers of
small firms perceive the processes associated with strategic management, what
decisions and actions they adopt to ensure competitive advantage, how business
strategies are formulated and implemented in SMEs and what the strategic
Book Specifications
ISBN-13 9781861529626
Language English
Binding Paper Back
Publisher Cengage Learning Business Press
Publishing Date 2003-03-13