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Strategic Management: Creating Competitive Advantages
McGraw Hill Higher Education (Publisher)
Product Specifications
Book Description
Strategic Management: Text and Cases, Global Edition, by prestigious authors
Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor
Bongjin Kim provide solid treatment of traditional topics in strategic
management as well as thorough coverage of contemporary topics such as
intellectual assets, entrepreneurship, innovation, knowledge management,
corporate governance, Internet strategies, crowdsourcing, environmental
sustainability, and businesses' use of social media. The text is rounded off by
rich, relevant, and teachable cases. The case selections emphasize variety,
currency, and recognizable company names on the global stage. The cases include
both financial data and strategic issues. This group of cases gives instructors
and students unparalleled quality and variety. These selections combine
comprehensive and shorter-length
Book Specifications
ISBN-13 9780071317047
Language English
Binding Paper Back
Publisher McGraw Hill Higher Education
Publishing Date 2012-04-01
Total Pages 992