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Strategic Management: Concepts and Cases, 4th Edition, An Indian Adaptation
Wiley (Publisher)
Product Specifications
Book Description
About the Book: Strategic Management: Concepts and Cases, 4th Edition, An Indian
Adaptation
Strategic Management fourth edition delivers an insightful, clear, concise
introduction to strategy management concepts and links these concepts to the
skills and knowledge students need to be successful in the professional world.
Written in an accessible Harvard Business Review style with lots of practical
examples and strategy tools, the book engages students with an
easy-to-understand learning experience to strategic management concepts. This
Indian Adaptation sparks ideas, fuels creative thinking and discussion, while
engaging students via contemporary examples, outstanding author-produced cases,
and much more.
•What Is Business Strategy?
•Analysis of the External Environment: Opportunities and Threats
•Internal Analysis: Strengths,
Book Specifications
ISBN-13 9789357462075
Language English
Binding Paper Back
Publisher Wiley
Publishing Date 27-10-2023
Total Pages 564