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Book Summary
Reflecting the challenges of formulating, implementing and monitoring strategy
in practice, White's contemporary text discusses differing theories and
approaches in the context of real-world experience. Readers are encouraged to
conceptualize and generalize business problems and to confront philosophical
issues without losing sight of practical aims.
Each chapter starts with a Key Strategic Challenge and sets the scene of a case
study which is resolved at the end of the chapter. The text includes more than
sixty Strategy in Action short case examples to illustrate how organizations
apply strategy in practice along with fifteen long case studies for detailed
analysis. Strategic Projects and Exploring Further sections encourage readers
- ISBN-13
- 9781403904003
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2004-02-16
- Product Edition
- 1st
Strategic Management
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Product Specifications
Book Summary
Reflecting the challenges of formulating, implementing and monitoring strategy
in practice, White's contemporary text discusses differing theories and
approaches in the context of real-world experience. Readers are encouraged to
conceptualize and generalize business problems and to confront philosophical
issues without losing sight of practical aims.
Each chapter starts with a Key Strategic Challenge and sets the scene of a case
study which is resolved at the end of the chapter. The text includes more than
sixty Strategy in Action short case examples to illustrate how organizations
apply strategy in practice along with fifteen long case studies for detailed
analysis. Strategic Projects and Exploring Further sections encourage readers
Book Specifications
- ISBN-13
- 9781403904003
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2004-02-16
- Product Edition
- 1st