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Product Specifications
Book Summary
Strategic management is the process of formulating and implementing strategies
that create competitive advantage and advance an organisation's mission and
objectives. The essence of strategic management is to look ahead, understand the
environment, and effectively position an organisation for competitive success in
changing times. Strategic management is considered to be a dynamic activity.
Therefore, constant upgradation of the content becomes necessary for a book on
strategic management.
This book provides a balance between those concepts that have become classics
and those that present the latest in thinking and practice relative to Human
Resource Management. This book is specifically designed to cater to the needs of
both management students
Strategic management is the process of formulating and implementing strategies
that create competitive advantage and advance an organisation's mission and
objectives. The essence of strategic management is to look ahead, understand the
environment, and effectively position an organisation for competitive success in
changing times. Strategic management is considered to be a dynamic activity.
Therefore, constant upgradation of the content becomes necessary for a book on
strategic management.
This book provides a balance between those concepts that have become classics
and those that present the latest in thinking and practice relative to Human
Resource Management. This book is specifically designed to cater to the needs of
both management students