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Book Summary
Use the latest digital technologies for lifelong customers and repeat sales
"Arthur Middleton Hughes is database marketing's Great Explainer. He has a
unique gift for taking complex subjects and breaking them down in ways people
can easily understand. This is the most approachable book I have ever read on
the subject."
--Ken Magill, Publisher, "The Magill Report"
""Strategic Database Marketing" is a must-read for anyone in CRM or e-mail
marketing. The Customer Lifetime Value information and formula is critical to
utilize. Arthur's information makes it easy to update with your e-mail metrics
and improve KPIs to know the success of each marketing program."
--David Horwedel, eCRM Program
- ISBN-13
- 9780071773485
- Language
- English
- Binding
- Hard Bound
- Publisher
- McGraw-Hill
- Publishing Date
- 2012-01-13
- Product Edition
- 4
- Total Pages
- 480
Strategic Database Marketing 4e: The Masterplan For Starting And Managing A Profitable, Customer-Based Marketing Program
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Product Specifications
Book Summary
Use the latest digital technologies for lifelong customers and repeat sales
"Arthur Middleton Hughes is database marketing's Great Explainer. He has a
unique gift for taking complex subjects and breaking them down in ways people
can easily understand. This is the most approachable book I have ever read on
the subject."
--Ken Magill, Publisher, "The Magill Report"
""Strategic Database Marketing" is a must-read for anyone in CRM or e-mail
marketing. The Customer Lifetime Value information and formula is critical to
utilize. Arthur's information makes it easy to update with your e-mail metrics
and improve KPIs to know the success of each marketing program."
--David Horwedel, eCRM Program
Book Specifications
- ISBN-13
- 9780071773485
- Language
- English
- Binding
- Hard Bound
- Publisher
- McGraw-Hill
- Publishing Date
- 2012-01-13
- Product Edition
- 4
- Total Pages
- 480