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Storynomics: Story-Driven Marketing in the Post-Advertising World
by Robert McKee (Author),
Twelve (Publisher)
Product Specifications
Book Description
Based on the hottest, most in-demand seminar offered by the legendary story
master Robert McKee -- STORYNOMICS translates the lessons of storytelling in
business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international
reputation. The list of alumni with Academy Awards and Emmy Awards runs off the
page. The cornerstone of his program is his singular book, Story, which has
defined how we talk about the art of story creation.
Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO
Tom Gerace to map a path for brands seeking to navigate the rapid decline of
interrupt advertising. After successfully guiding
Book Specifications
ISBN-13 9781538727935
Language English
Binding Hardcover
Publisher Twelve
Publishing Date 2018-03-20