About the Book: The Story of Yoga: From India to the Contemporary World
How did an ancient Indian spiritual discipline turn into a GBP 20 billiona-year
mainstay of the global wellness industry? This comprehensive history sets yoga
in its global cultural context for the first time. From arcane religious rituals
and medieval body-magic, through muscular Christianity and the British Raj, to
the Indian nationalist movement and the arrival of yoga in the twentieth-century
West, we discover how the practice reached its present-day ubiquity and how it
became embedded in powerful social currents shaping the worlds future, such as
digital media, celebrity culture, the stress pandemic and