About the Book: Story is a Deal: How to use the science of storytelling to lead,
motivate and persuade
A fascinating exploration of how to use the power of storytelling to create
irresistible pitches, build passionate brand loyalty, motivate teams and lead
with charisma.
Will Storr is a genius Rory Sutherland
A captivating and enlightening read . . Will Storr is an unusually talented and
insightful writer Adam Grant
Storr shares profound insights Seth Godin
Whip smart, insightful and ridiculously entertaining Jimmy Carr
Shows how storytelling is the key to success in business, politics and even
personal relationships. The Times
Using the latest findings from social psychology, evolutionary