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Book Summary
Store Presentation and Design No. 2 illustrates exactly how store design, visual
merchandising, and display have become closely interrelated, and it keeps
designers abreast of the latest trends in materials, fixtures, lighting,
interior design, store layout, props, and signage. The store itself is the most
effective salesperson--learn to use merchandising to showcase products, project
the store's image, entice the customer to buy, and create a customer's most
lasting impression. The advisory board of the Retail Design and Visual
Presentation is a veritable who's who of the store presentation and design
world: Stephen Allen of Pucci, Rick Brown of Parisian, Mary Constantini of
Daffy's, Sal Lenko of Saks Fifth
- ISBN-13
- 9781584711094
- Language
- English
- Binding
- Hard Bound
- Publisher
- Visual Reference Publications Inc
- Publishing Date
- 2007
- Product Edition
- 1
Store Presentation & Design No 2 - Branding The Store
by Martin M Pegler (Author),
Visual Reference Publications Inc (Publisher)
interior designarchitecture & interior design
Frequently bought together
Total for 3 items₹1012₹1135You save ₹123
Product Specifications
Book Summary
Store Presentation and Design No. 2 illustrates exactly how store design, visual
merchandising, and display have become closely interrelated, and it keeps
designers abreast of the latest trends in materials, fixtures, lighting,
interior design, store layout, props, and signage. The store itself is the most
effective salesperson--learn to use merchandising to showcase products, project
the store's image, entice the customer to buy, and create a customer's most
lasting impression. The advisory board of the Retail Design and Visual
Presentation is a veritable who's who of the store presentation and design
world: Stephen Allen of Pucci, Rick Brown of Parisian, Mary Constantini of
Daffy's, Sal Lenko of Saks Fifth
Book Specifications
- ISBN-13
- 9781584711094
- Language
- English
- Binding
- Hard Bound
- Publisher
- Visual Reference Publications Inc
- Publishing Date
- 2007
- Product Edition
- 1