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Stop Being A Bad Negotiator: The Real Rules Of Influence, Power And Human Behaviour
by Sandeep Das (Author),
Penguin Business (Publisher)
Product Specifications
Book Description
About the Book: Stop Being A Bad Negotiator: The Real Rules Of Influence, Power
And Human Behaviour
Every one of us negotiates?for salaries, promotions, funding, rent, power,
love, respect and survival.
And yet, most of us are terrible at it.
Why? Because the world has fed us comforting nonsense about negotiation being
'win-win, rational and collaborative. The real world isnt. The real negotiation
happens far below the surface in the subconscious mind?in our emotions, biases,
warmth, perceptions, fear, ego, status and storytelling.
Stop Being a Bad Negotiator tears apart the myths around negotiation and
replaces them with practical, battle-tested insights that
Book Specifications
ISBN-13 9789377300609
Language English
Binding Paper Back
Publisher Penguin Business
Publishing Date 2026-10
Total Pages 256