Emphasizing the conceptual development of statistical ideas, STATISTICAL IDEAS
AND METHODS actively engages students and explains topics in the context of
excellent examples and case studies. This text balances the spirit of
statistical literacy with statistical methodology taught in the introductory
statistics course. Jessica Utts and Robert Heckard built the book on two
learning premises: (1) New material is much easier to learn and remember if it
is related to something interesting or previously known; (2) New material is
easier to learn if you actively ask questions and answer them for yourself. More
than any other text available, STATISTICAL IDEAS AND METHODS motivates students
to develop their statistical