About the Book: Start With Why: How Great Leaders Inspire Everyone To Take
Action
Why are some people and organisations more inventive, pioneering and successful
than others? And why are they able to repeat their success again and again? In
business, it doesnt matter what you do, it matters WHY you do it. Start with Why
analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that
they all think in the same way - they all started with why. Simon Sinek explains
the framework needed for businesses to move past knowing what they do to how
they do it, and then to ask the