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Book Summary
About the Book: Social Media in Business and Governance
Social Media is a powerful means to achieve success in your businesses. But,
like all communication mediums, social media has attributes that need to be
tapped in specific and relevant situations. It can help you build a reputation
and it is useful in crisis communication. But, at the same time, if you
donandrsquo;t know what you are doing it can be a waste of time and can create a
crisis situation too. Businesses, news organizations and governments have
started developing social andndash; media policies and guidelines for its proper
use.
This book attempts to put together varied aspects of
About the Book: Social Media in Business and Governance
Social Media is a powerful means to achieve success in your businesses. But,
like all communication mediums, social media has attributes that need to be
tapped in specific and relevant situations. It can help you build a reputation
and it is useful in crisis communication. But, at the same time, if you
donandrsquo;t know what you are doing it can be a waste of time and can create a
crisis situation too. Businesses, news organizations and governments have
started developing social andndash; media policies and guidelines for its proper
use.
This book attempts to put together varied aspects of