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Book Summary
A systematic guide for the planning and implementation of programs designed to
bring about social change"Social Marketing, Third Edition," is a valuable
resource that uses concepts from commercial marketing to influence social
action. It provides a solid foundation of fundamental marketing principles and
techniques then expands on them to illustrate principles and techniques specific
to practitioners and agencies with missions to enhance public health, prevent
injuries, protect the environment, and motivate community involvement. New to
the Third Edition Features many updated cases and includes current marketing and
research highlightsIncreases focus on international cases and examplesProvides
updated theory and principles throughout ""
Intended Audience: Recognized as the definitive textbook on
- ISBN-13
- 9781412956475
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2008
- Product Edition
- 3
Social Marketing Influencing Behaviors For Good
by Philip Kotler, Nancy R Lee (Author),
Sage Publications India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹1584₹1840You save ₹256
Product Specifications
Book Summary
A systematic guide for the planning and implementation of programs designed to
bring about social change"Social Marketing, Third Edition," is a valuable
resource that uses concepts from commercial marketing to influence social
action. It provides a solid foundation of fundamental marketing principles and
techniques then expands on them to illustrate principles and techniques specific
to practitioners and agencies with missions to enhance public health, prevent
injuries, protect the environment, and motivate community involvement. New to
the Third Edition Features many updated cases and includes current marketing and
research highlightsIncreases focus on international cases and examplesProvides
updated theory and principles throughout ""
Intended Audience: Recognized as the definitive textbook on
Book Specifications
- ISBN-13
- 9781412956475
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2008
- Product Edition
- 3