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Social Marketing Influencing Behaviors For Good
by Philip Kotler, Nancy R Lee (Author),
Sage Publications India Pvt Ltd (Publisher)
Product Specifications
Book Description
A systematic guide for the planning and implementation of programs designed to
bring about social change"Social Marketing, Third Edition," is a valuable
resource that uses concepts from commercial marketing to influence social
action. It provides a solid foundation of fundamental marketing principles and
techniques then expands on them to illustrate principles and techniques specific
to practitioners and agencies with missions to enhance public health, prevent
injuries, protect the environment, and motivate community involvement. New to
the Third Edition Features many updated cases and includes current marketing and
research highlightsIncreases focus on international cases and examplesProvides
updated theory and principles throughout ""
Intended Audience: Recognized as the definitive textbook on
Book Specifications
ISBN-13 9781412956475
Language English
Binding Paper Back
Publisher Sage Publications India Pvt Ltd
Publishing Date 2008
Product Edition 3