About the Book: Smart Start Up
Fundamental strategies for beating the odds when starting a business according
to a recent study, 36 percent of new businesses studied failed in the first two
years. The major cause... Incompetence. Ouch! The good news is the errors that
caused the business to fail can be avoided! In the smart start up dishes up
insightful lessons to move business owners into the Percentage of businesses
that not only succeed after two years, but thrive for years to come. Readers
will: learn whether theyre really cut out to start and run a business (before
investing time and money) choose the right