About the Book: Sky High: The Indigo Story
IndiGo was one of the late entrants in the low-cost airline business in India.
The market already had strong players by then - many of them new - including
Capt. Gopinaths Air Deccan, Ajay Singhs SpiceJet, Vijay Mallyas Kingfisher
Airlines and Wadia-groups GoAir. How did IndiGo in a matter of a few years, not
only become profitable but also the most valuable airline in the history of
Indian aviation while other airlines struggled (and continue to) and others
simply grounded? What makes it prosper despite a troubled and often loss-riddled
industry?.
Sky High will provide a detailed account of how