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Book Summary
The Simulmatics Corporation, founded in 1959, mined data, targeted voters,
accelerated news, manipulated consumers, destabilized politics, and disordered
knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica.
Silicon Valley likes to imagine that it has no past, but the scientists of
Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct
human behavior, deploying their People Machine from New York, Cambridge, and
Saigon for clients that included John Kennedy's presidential campaign, the New
York Times, Young & Rubicam, and, during the Vietnam War, the Department of
Defense.
Jill Lepore, distinguished Harvard historian and New Yorker staff writer,
unearthed from
- ISBN-13
- 9781631496103
- Language
- English
- Binding
- Hardcover
- Publisher
- Liveright Publishing Corporation
- Publishing Date
- 2020-09-15
If Then: How the Simulmatics Corporation Invented the Future
by Jill Lepore (Author),
Liveright Publishing Corporation (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
The Simulmatics Corporation, founded in 1959, mined data, targeted voters,
accelerated news, manipulated consumers, destabilized politics, and disordered
knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica.
Silicon Valley likes to imagine that it has no past, but the scientists of
Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct
human behavior, deploying their People Machine from New York, Cambridge, and
Saigon for clients that included John Kennedy's presidential campaign, the New
York Times, Young & Rubicam, and, during the Vietnam War, the Department of
Defense.
Jill Lepore, distinguished Harvard historian and New Yorker staff writer,
unearthed from
Book Specifications
- ISBN-13
- 9781631496103
- Language
- English
- Binding
- Hardcover
- Publisher
- Liveright Publishing Corporation
- Publishing Date
- 2020-09-15