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Book Summary
In this instant and tenacious New York Times bestseller, Nike founder and board
chairman Phil Knight "offers a rare and revealing look at the notoriously
media-shy man behind the swoosh" (Booklist, starred review), opening up about
his company's early days as an intrepid start-up and its evolution into one of
the world's most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty
dollars from his father and launched a company with one simple mission: import
high-quality, low-cost running shoes from Japan. Selling the shoes from the
trunk of his car in 1963, Knight grossed eight thousand dollars that first year.
Today,
In this instant and tenacious New York Times bestseller, Nike founder and board
chairman Phil Knight "offers a rare and revealing look at the notoriously
media-shy man behind the swoosh" (Booklist, starred review), opening up about
his company's early days as an intrepid start-up and its evolution into one of
the world's most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty
dollars from his father and launched a company with one simple mission: import
high-quality, low-cost running shoes from Japan. Selling the shoes from the
trunk of his car in 1963, Knight grossed eight thousand dollars that first year.
Today,