In this instant and tenacious New York Times bestseller, Nike founder and board
chairman Phil Knight "offers a rare and revealing look at the notoriously
media-shy man behind the swoosh" (Booklist, starred review), opening up about
his company's early days as an intrepid start-up and its evolution into one of
the world's most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty
dollars from his father and launched a company with one simple mission: import
high-quality, low-cost running shoes from Japan. Selling the shoes from the
trunk of his car in 1963, Knight grossed eight thousand dollars that first year.
Today,