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Services Marketing : Integrating Customer Focus Across The Firm
Mcgraw Hill Education (Publisher)
Product Specifications
Book Description
About the Book: Services Marketing
The seventh edition of our hallmarked text on Services Marketing by Zeithaml,
Bitner, Gremler and Pandit, introduces readers to the vital role that services
play in economy and its future. Services dominate the advance economy of the
world, and virtually all companies view services as critical to retaining their
customers. The seventh edition maintains a managerial focus by incorporating
company examples and strategies for addressing issues in every chapter and
emphasizes the knowledge needed to implement service strategies for competitive
advantage across industries..... ....
Book Specifications
ISBN-13 9789353160777
Language English
Binding Paper Back
Publisher Mcgraw Hill Education
Publishing Date 2018-07-18
Product Edition 7
Total Pages 624