MRP: ₹1025
₹974
₹ 51 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 925Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 877Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: Services Marketing
The seventh edition of our hallmarked text on Services Marketing by Zeithaml,
Bitner, Gremler and Pandit, introduces readers to the vital role that services
play in economy and its future. Services dominate the advance economy of the
world, and virtually all companies view services as critical to retaining their
customers. The seventh edition maintains a managerial focus by incorporating
company examples and strategies for addressing issues in every chapter and
emphasizes the knowledge needed to implement service strategies for competitive
advantage across industries..... ....
- ISBN-13
- 9789353160777
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2018-07-18
- Product Edition
- 7
- Total Pages
- 624
Services Marketing : Integrating Customer Focus Across The Firm
Frequently bought together
Services Marketing : Integrating Customer Focus Across The Firm₹974This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹1100₹1165You save ₹65
Product Specifications
Book Summary
About the Book: Services Marketing
The seventh edition of our hallmarked text on Services Marketing by Zeithaml,
Bitner, Gremler and Pandit, introduces readers to the vital role that services
play in economy and its future. Services dominate the advance economy of the
world, and virtually all companies view services as critical to retaining their
customers. The seventh edition maintains a managerial focus by incorporating
company examples and strategies for addressing issues in every chapter and
emphasizes the knowledge needed to implement service strategies for competitive
advantage across industries..... ....
Book Specifications
- ISBN-13
- 9789353160777
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2018-07-18
- Product Edition
- 7
- Total Pages
- 624