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Service Asia - How The Tigers Can Keep Their Stripes
Prentice Hall- Gale (Publisher)
Product Specifications
Book Description
-- The "Service Temple: " strategies for creating value through superb service.
-- 11 Asian service case studies: Singapore Airlines, Shangri-La Hotels,
Jollibee Foods, and more.
-- Strategies for the future: a systematic approach to delivering new services.
Service Asia makes the case that the number #1 driver of business success for
Asian companies in the future will be high-value service. Based on extensive
research, the authors demonstrate how service has contributed to the success of
11 leading companies in Asia -- and show how other companies can achieve the
same results. Discover key strategies Asian service organizations have developed
for creating customer value; and benchmark your service
Book Specifications
ISBN-13 9780139786020
Language English
Binding Paper Back
Publisher Prentice Hall- Gale
Publishing Date 1998
Product Edition 1st
Total Pages 212