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Book Summary
-- The "Service Temple: " strategies for creating value through superb service.
-- 11 Asian service case studies: Singapore Airlines, Shangri-La Hotels,
Jollibee Foods, and more.
-- Strategies for the future: a systematic approach to delivering new services.
Service Asia makes the case that the number #1 driver of business success for
Asian companies in the future will be high-value service. Based on extensive
research, the authors demonstrate how service has contributed to the success of
11 leading companies in Asia -- and show how other companies can achieve the
same results. Discover key strategies Asian service organizations have developed
for creating customer value; and benchmark your service
- ISBN-13
- 9780139786020
- Language
- English
- Binding
- Paper Back
- Publisher
- Prentice Hall- Gale
- Publishing Date
- 1998
- Product Edition
- 1st
- Total Pages
- 212
Service Asia - How The Tigers Can Keep Their Stripes
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Product Specifications
Book Summary
-- The "Service Temple: " strategies for creating value through superb service.
-- 11 Asian service case studies: Singapore Airlines, Shangri-La Hotels,
Jollibee Foods, and more.
-- Strategies for the future: a systematic approach to delivering new services.
Service Asia makes the case that the number #1 driver of business success for
Asian companies in the future will be high-value service. Based on extensive
research, the authors demonstrate how service has contributed to the success of
11 leading companies in Asia -- and show how other companies can achieve the
same results. Discover key strategies Asian service organizations have developed
for creating customer value; and benchmark your service
Book Specifications
- ISBN-13
- 9780139786020
- Language
- English
- Binding
- Paper Back
- Publisher
- Prentice Hall- Gale
- Publishing Date
- 1998
- Product Edition
- 1st
- Total Pages
- 212