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Book Summary
Serious Money offers detailed analysis of the relationship between fundraising
methods and contributing decisions in presidential nomination campaigns. Brown,
Powell, and Wilcox explore the fundamental differences between direct mail
solicitation and personal-solicitation networks, and how candidate resources
dictate the use of unique methods of solicitation. The research is based largely
on newly conducted surveys of campaign contributors, a panel study of
contributors and interviews with campaign fundraising professionals.
- ISBN-13
- 9780521497800
- Language
- English
- Binding
- Paper Back
- Publisher
- Cambridge University Press
- Publishing Date
- 1995-09-29
- Total Pages
- 198
Serious Money - Fundraising And Contributing In Presidential Nom
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Product Specifications
Book Summary
Serious Money offers detailed analysis of the relationship between fundraising
methods and contributing decisions in presidential nomination campaigns. Brown,
Powell, and Wilcox explore the fundamental differences between direct mail
solicitation and personal-solicitation networks, and how candidate resources
dictate the use of unique methods of solicitation. The research is based largely
on newly conducted surveys of campaign contributors, a panel study of
contributors and interviews with campaign fundraising professionals.
Book Specifications
- ISBN-13
- 9780521497800
- Language
- English
- Binding
- Paper Back
- Publisher
- Cambridge University Press
- Publishing Date
- 1995-09-29
- Total Pages
- 198