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Book Summary
Salespeople are the driving force behind the success of any commercial
organisation. Given the increased competitiveness of firms operating in the
global arena, the need for well-trained salespeople is greater than ever. The
interactive nature of selling makes it one of the most effective means of
bringing in new business. This new core text focuses on all branches of selling
and sales management, from personal selling through to key account management.
It focuses on business-to-business selling as well as the sale of consumer
products. It also includes a wealth of real examples used throughout the text
and four major case studies at the end of each part.
- ISBN-13
- 9781844800230
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning Business Press
- Publishing Date
- 2004
Selling And Sales Management
by Jim Blythe (Author),
Cengage Learning Business Press (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹6401₹7606You save ₹1205
Product Specifications
Book Summary
Salespeople are the driving force behind the success of any commercial
organisation. Given the increased competitiveness of firms operating in the
global arena, the need for well-trained salespeople is greater than ever. The
interactive nature of selling makes it one of the most effective means of
bringing in new business. This new core text focuses on all branches of selling
and sales management, from personal selling through to key account management.
It focuses on business-to-business selling as well as the sale of consumer
products. It also includes a wealth of real examples used throughout the text
and four major case studies at the end of each part.
Book Specifications
- ISBN-13
- 9781844800230
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning Business Press
- Publishing Date
- 2004