Selling Naked: A Revolutionary Approach to Launching Your Brand Online
Selling Naked: A Revolutionary Approach to Launching Your Brand Online
by Jesse Horwitz
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Product Specifications
Book Summary
A candid, behind-the-scenes look at how successful direct-to-consumer brands
such as Hubble are launching their businesses on platforms like Facebook and
Google.--Lisa Sherman, president and CEO, the Ad Council
A must-read for anyone interested in starting a new business.--Moiz Ali, CEO,
Native
E-commerce startups have exploded in the marketplace, selling merchandise and
services directly to consumers, often through mobile phones. They skip the
middlemen, avoid the lower margins of retail channels of distribution, strike
deals directly with manufacturers and suppliers, and, in doing so, save
consumers money. Among the companies that are part of this e-commerce revolution
are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In
ISBN-13
9781984826268
Language
English
Binding
Hardcover
Publisher
Currency
Publishing Date
2020-02-18
Selling Naked: A Revolutionary Approach to Launching Your Brand Online
A candid, behind-the-scenes look at how successful direct-to-consumer brands
such as Hubble are launching their businesses on platforms like Facebook and
Google.--Lisa Sherman, president and CEO, the Ad Council
A must-read for anyone interested in starting a new business.--Moiz Ali, CEO,
Native
E-commerce startups have exploded in the marketplace, selling merchandise and
services directly to consumers, often through mobile phones. They skip the
middlemen, avoid the lower margins of retail channels of distribution, strike
deals directly with manufacturers and suppliers, and, in doing so, save
consumers money. Among the companies that are part of this e-commerce revolution
are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In