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Book Summary
About the book:
Selling: Building Partnerships, 7e remains the most innovative textbook in the
Selling course area today with its unique role plays and partnering skills which
are critical skills for all business people. The authors emphasize throughout
the text on the need for salespeople to be flexible-to adapt their strategies to
customer needs, buyer social styles, and relationship needs and strategies. This
is followed by a complete discussion of how effective selling and career growth
are achieved through planning and continual learning. This market leading text
has been updated to continue its relevance in the Selling market today just as
it was twenty years ago.Table of contents:
Part
- ISBN-13
- 9780071280907
- Language
- English
- Binding
- Paper Back
- Publisher
- Irwin/McGraw-Hill
- Publishing Date
- 2008-11-01
- Product Edition
- 7th
Selling: Building Partnerships
Frequently bought together
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Product Specifications
Book Summary
About the book:
Selling: Building Partnerships, 7e remains the most innovative textbook in the
Selling course area today with its unique role plays and partnering skills which
are critical skills for all business people. The authors emphasize throughout
the text on the need for salespeople to be flexible-to adapt their strategies to
customer needs, buyer social styles, and relationship needs and strategies. This
is followed by a complete discussion of how effective selling and career growth
are achieved through planning and continual learning. This market leading text
has been updated to continue its relevance in the Selling market today just as
it was twenty years ago.Table of contents:
Part
Book Specifications
- ISBN-13
- 9780071280907
- Language
- English
- Binding
- Paper Back
- Publisher
- Irwin/McGraw-Hill
- Publishing Date
- 2008-11-01
- Product Edition
- 7th