About the book: You Can Sell: Results are Rewarded, Efforts Aren't
You can sell addresses time-tested principles which make a successful sales
professional. The word used is principles and not tactics. Because tactics are
manipulative whereas principles are based on the foundation of integrity. Many
times you hear people saying that to succeed you need to learn the tricks of the
trade. This book is different! Good professionals learn the trade, and that's
what You Can Sell is all about!