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Book Summary
The first edition of "The Secrets of Word-of-Mouth Marketing" provided readers
with step-by-step guidance for constructing a word-of-mouth marketing campaign
that would penetrate successive audience tiers and build sales exponentially.
Extensively revised to reflect the profound changes in the marketplace, from new
attitudes and communication methods, to new ways of relating to increasingly
wary Web 2.0 customers, the second edition of this groundbreaking book shows
readers how they can move beyond traditional approaches to inspire the kind of
word of mouth that catches fire and generates revenue. Featuring enlightening
case studies and examples, as well as an updated version of the author's
innovative Decision Matrix for identifying potential
- ISBN-13
- 9780814416686
- Language
- English
- Binding
- Paper Back
- Publisher
- AMACOM
- Publishing Date
- 2011-04-21
- Product Edition
- 2nd Edition
- Total Pages
- 272
The Secrets of Word-of-Mouth Marketing
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Product Specifications
Book Summary
The first edition of "The Secrets of Word-of-Mouth Marketing" provided readers
with step-by-step guidance for constructing a word-of-mouth marketing campaign
that would penetrate successive audience tiers and build sales exponentially.
Extensively revised to reflect the profound changes in the marketplace, from new
attitudes and communication methods, to new ways of relating to increasingly
wary Web 2.0 customers, the second edition of this groundbreaking book shows
readers how they can move beyond traditional approaches to inspire the kind of
word of mouth that catches fire and generates revenue. Featuring enlightening
case studies and examples, as well as an updated version of the author's
innovative Decision Matrix for identifying potential
Book Specifications
- ISBN-13
- 9780814416686
- Language
- English
- Binding
- Paper Back
- Publisher
- AMACOM
- Publishing Date
- 2011-04-21
- Product Edition
- 2nd Edition
- Total Pages
- 272