About the Book: Science Of Storytelling : Why Stories Make Us Human and How To
Tell Them Better
Stories mould who we are, from our character to our cultural identity. They
drive us to act out our dreams and ambitions, and shape our politics and
beliefs. We use them to construct our relationships, to keep order in our law
courts, to interpret events in our newspapers and social media. Storytelling is
an essential part of what makes us human. There have been many attempts to
understand what makes a good story from Joseph Campbells well-worn theories
about myth and archetype to recent attempts to crack the