About the Book: The Science of Sin: Why We Do The Things We Know We Shouldnt
the ease of online shopping and the stream of targeted advertising encouraging
us togreedily acquire yet more stuff to the coffee, cake and fast-food shops
that line our streets, beckoning us in to over-indulge on all the wrong things.
It can feel like a constant battle to stay away from the temptations we know we
shouldnt give in to. Where exactly do these urges come from? If we know we
shouldnt do something, for the sake of our health, our pockets or our
reputation, why is it often so