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Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
by Michael Easter (Author),
Headline Home (Publisher)
Product Specifications
Book Description
About the Book: Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits
to Thrive with Enough
Are we hardwired to crave more? From food and stuff to information and
influence, why cant we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the worlds leading
experts on behavior change, shows that the problem isnt you. The problem is the
scarcity loop, left over from our ancient ancestors, who had to constantly seek
and consume to survive. For the scarcity loop to work, you need three things:
opportunity, unpredictable rewards and quick repeatability.
New technology and institutions - from dating and entertainment apps
Book Specifications
ISBN-13 9781035411177
Language English
Binding Trade Paper Back
Publisher Headline Home
Publishing Date 2024-01
Total Pages 304