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Book Summary
In Developing a Marketing Plan, City Tours wants to create and market tours of a
large, attraction-filled city to teenagers from nearby smaller cities. Positive
feedback from the youngsters potentially could crate a larger, more profitable
adult market. Users will: 1) research tourist attractions and accommodations in
the city 2) use algebra and develop spreadsheets, charts and graphs to analyze
the financial aspects of the tour 3) use software to write marketing materials,
design brochures, and make a formal presentation User Guide will facilitate the
completion of activities found on the CD-ROM simulation. System Requirements for
the CD-ROM: Windows 95, 98, 2000 or NT. Intel Pentium or
- ISBN-13
- 9780538698191
- Language
- English
- Binding
- Audio, CD, DVD, MP3, MP4
- Publisher
- South-Western Educational Pub
- Publishing Date
- 2001-01-17
- Total Pages
- 104
SCANS 2000: Developing a Marketing Plan: Virtual Workplace Simulation, CD w/User's Guide
by Johns Hopkins University, Arnold Packer (Author),
South-Western Educational Pub (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
In Developing a Marketing Plan, City Tours wants to create and market tours of a
large, attraction-filled city to teenagers from nearby smaller cities. Positive
feedback from the youngsters potentially could crate a larger, more profitable
adult market. Users will: 1) research tourist attractions and accommodations in
the city 2) use algebra and develop spreadsheets, charts and graphs to analyze
the financial aspects of the tour 3) use software to write marketing materials,
design brochures, and make a formal presentation User Guide will facilitate the
completion of activities found on the CD-ROM simulation. System Requirements for
the CD-ROM: Windows 95, 98, 2000 or NT. Intel Pentium or
Book Specifications
- ISBN-13
- 9780538698191
- Language
- English
- Binding
- Audio, CD, DVD, MP3, MP4
- Publisher
- South-Western Educational Pub
- Publishing Date
- 2001-01-17
- Total Pages
- 104