From small decisions that paralyze us to big data that knows everything about
us, Not to Scale is a thought-provoking guide to navigating the surprising
complexities of a networked age when the things that are now shaping experience
have no weight or size. The dictionary defines scale as a range of numbers,
used as a system to measure or compare things. We use this concept in every
aspect of our lives-it is essential to innovation, helps us weigh options, and
shapes our understanding of the impact of our actions.
In Not to Scale, Jamer Hunt investigates the complications of scale in the
digital age,