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Sales Engineers' Handbook (Technology Management & Professional Development Library)
by Aron Bohlig, John Care (Author),
Artech House Publishers (Publisher)
Product Specifications
Book Description
Mastering Technical Sales: The Sales Engineer's Handbook covers all of the key
areas of selling high-technology products, including detailed action plans to
establish personal excellence in key performance drivers in technical sales.
This comprehensive volume teaches you how to be more successful as an individual
contributor, helping to better ensure promotion within your sales organization,
or advancement elsewhere within your company. The book gives you the practical
guidance you need to sharpen your skills in sales and technology. Moreover, for
the technical manager it explains how to build an infrastructure to support
continuous high sales growth. You are encouraged to use the tested and proven
frameworks provided, working
Book Specifications
ISBN-13 9781580533454
Language English
Binding Hard Bound
Publisher Artech House Publishers
Publishing Date 2002-08-15
Product Edition 1st