This volume is a comprehensive textbook specially designed to meet the
requirements of Management students specializing in sales and distribution. It
highlights the major decision areas within sales and distribution and provides
analytical models and approaches that will facilitate decision making. It gives
an exposure to key concepts, theories and recent developments in sales and
distribution and illustrates their applicability in tackling the challenges in
business. Students shall find this Book extremely useful for its treatment of
the sales organization, sales management, territory management, designing a
distribution system and distribution management.