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Rural Marketing Opportunities and Challenges in New Millennium
by M.P. Singh, Nina Verma (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Rural Marketing Opportunities and Challenges in New Millennium
"The growing importance of rural marketing has been realised by the marketers,
policymakers and management interns. However, there is dearth of quality
literature on the subject, comprehensive coverage of all the dimensions, aspects
and managerial issues pertaining to rural marketing. In most of the management
institutions, a half-baked knowledge of rural marketing is being imparted to the
management interns while there is more emphasis on marketing perspective on
harnessing the immense potential offered by rural areas through suitable
marketing planning, product mix, pricing, distribution, promotional mix,
branding and communication strategies. Present edition is a serious attempt to
bridge
Book Specifications
ISBN-13 9789388612739
Language English
Binding Hard Bound
Publisher Global Vision Publishing House
Total Pages 388