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Rural Agriculture Marketing
New India Publishing Agency (Publisher)
Product Specifications
Book Description
About the Book: Rural Agriculture Marketing
This book focuses on the intersection of Rural Market Strategies and the
Consumer Decision-Making Process, emphasizing key elements that shape marketing
dynamics in rural areas. It explores Rural Marketing Strategies, delving into
tailored approaches that account for the unique challenges and opportunities
present in rural markets. The book touches on the role of innovation and
diffusion in rural markets, highlighting their importance in shaping strategies
that resonate with the specific needs and preferences of rural consumers.
This book delves into the intricacies of Rural Distribution Systems,
differentiating distribution strategies for consumer and industrial goods in
rural contexts, highlighting the diverse considerations in these
Book Specifications
ISBN-13 9789358870978
Language English
Binding Hard Bound
Publisher New India Publishing Agency
Publishing Date 2023-12
Product Edition 1
Total Pages 138