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Book Summary
"Look out, Goliath--David has a training manual . . . One of the best books on
social psychology ever written."
---Daniel Gilbert, "New York Times" bestselling author of "Stumbling on
Happiness"
No one doubts the power of the majority. It makes the rules and enforces them,
and most of us are willing to go along with it, most of the time. But what
happens when you're not? What about when the issue is so important to you that
you're willing to take on the naysayers? It doesn't matter if you're trying to
sell a new product or service, persuade colleagues to try out a new business
plan, start
- ISBN-13
- 9780312552299
- Language
- English
- Binding
- Hard Bound
- Publisher
- St. Martin's Press
- Publishing Date
- 2012-03-27
- Total Pages
- 304
The Rules of Influence: Winning When You're in the Minority
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The Rules of Influence: Winning When You're in the Minority₹2406This item
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Product Specifications
Book Summary
"Look out, Goliath--David has a training manual . . . One of the best books on
social psychology ever written."
---Daniel Gilbert, "New York Times" bestselling author of "Stumbling on
Happiness"
No one doubts the power of the majority. It makes the rules and enforces them,
and most of us are willing to go along with it, most of the time. But what
happens when you're not? What about when the issue is so important to you that
you're willing to take on the naysayers? It doesn't matter if you're trying to
sell a new product or service, persuade colleagues to try out a new business
plan, start
Book Specifications
- ISBN-13
- 9780312552299
- Language
- English
- Binding
- Hard Bound
- Publisher
- St. Martin's Press
- Publishing Date
- 2012-03-27
- Total Pages
- 304