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Rubies In The Orchard: How To Uncover The Hidden Gems In Your Business
by Lynda Resnick (Author),
Random House Audio (Publisher)
Product Specifications
Book Description
NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's
marketing triumphs read like an encyclopedia of branding. She is the smartest
and hardest-working marketing brain in the business - the kind of marketer who
can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the
result of random inspiration; they're the products of a systematic approach to
marketing that any company -- large or small -- can adapt to achieve success. In
RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's
most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that
Book Specifications
ISBN-13 9780739383179
Language English
Binding Audio, CD, DVD, MP3, MP4
Publisher Random House Audio
Publishing Date 2009-02-17
Product Edition Unabridged