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Book Summary
NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's
marketing triumphs read like an encyclopedia of branding. She is the smartest
and hardest-working marketing brain in the business - the kind of marketer who
can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the
result of random inspiration; they're the products of a systematic approach to
marketing that any company -- large or small -- can adapt to achieve success. In
RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's
most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that
- ISBN-13
- 9780739383179
- Language
- English
- Binding
- Audio, CD, DVD, MP3, MP4
- Publisher
- Random House Audio
- Publishing Date
- 2009-02-17
- Product Edition
- Unabridged
Rubies In The Orchard: How To Uncover The Hidden Gems In Your Business
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Product Specifications
Book Summary
NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's
marketing triumphs read like an encyclopedia of branding. She is the smartest
and hardest-working marketing brain in the business - the kind of marketer who
can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the
result of random inspiration; they're the products of a systematic approach to
marketing that any company -- large or small -- can adapt to achieve success. In
RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's
most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that
Book Specifications
- ISBN-13
- 9780739383179
- Language
- English
- Binding
- Audio, CD, DVD, MP3, MP4
- Publisher
- Random House Audio
- Publishing Date
- 2009-02-17
- Product Edition
- Unabridged