The reputation of an organization influence who we buy from, work for, supply to
and invest in. In today's complex environment, organizations have to understand
and respond rapidly to shifting public values, rising expectations, demands for
public consultation and increasingly intrusive news media. This is particularly
important when things go wrong.
The third edition of Risk Issues and Crisis Management has been completely
revised and aims to define reputation, explore how to value it and provide
practical guidelines for effective reputation management. It features new
sections on the rise of the socially conscious consumer and the new
non-government world order as well as the growing imperative for corporate
social