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Book Summary
About the Book; Rethinking Competitive Advantage
Welcome to the age of big tech. The old rules no longer apply. How do companies
build a competitive advantage in the digital age? In this lively, accessible
guide, Ram Charan-million-copy-bestselling author and advisor to some of the
worlds top CEOs-reveals that the tech giants have radically rewritten the rules
of business. If you want to win, you need to learn to play a new game. Delving
into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan
uncovers the six rules that the digital giants use to stay ahead; from their
emphasis on creating corporate ecosystems,
- ISBN-13
- 9781847943484
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin
- Publishing Date
- 2026-11
- Total Pages
- 224
Rethinking Competitive Advantage
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Product Specifications
Book Summary
About the Book; Rethinking Competitive Advantage
Welcome to the age of big tech. The old rules no longer apply. How do companies
build a competitive advantage in the digital age? In this lively, accessible
guide, Ram Charan-million-copy-bestselling author and advisor to some of the
worlds top CEOs-reveals that the tech giants have radically rewritten the rules
of business. If you want to win, you need to learn to play a new game. Delving
into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan
uncovers the six rules that the digital giants use to stay ahead; from their
emphasis on creating corporate ecosystems,
Book Specifications
- ISBN-13
- 9781847943484
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin
- Publishing Date
- 2026-11
- Total Pages
- 224