About the Book: Retail Management in New Dimension
The book Retail Management in New Dimension presents the subject of retailing
from both academic and pragmatic points of view. It discusses retail concepts
and practices through contemporary examples to provide insights to students and
managers. The author provides a balanced treatment of strategic, ???how to, and
conceptual material, in a highly readable and interesting format. This edition
continues its coverage on the latest developments in retailing including retail
institutions and institutional change; choosing a retail location; store
management system; merchandise and assortment planning; retail human resource
management; merchandise purchasing systems; retail financial strategy;
merchandise pricing; retail marketing strategy; understanding