Get this at ₹ 2035Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 1928Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Product Specifications
Book Summary
About the Book: Retail Management in New Dimension
The book Retail Management in New Dimension presents the subject of retailing
from both academic and pragmatic points of view. It discusses retail concepts
and practices through contemporary examples to provide insights to students and
managers. The author provides a balanced treatment of strategic, ???how to, and
conceptual material, in a highly readable and interesting format. This edition
continues its coverage on the latest developments in retailing including retail
institutions and institutional change; choosing a retail location; store
management system; merchandise and assortment planning; retail human resource
management; merchandise purchasing systems; retail financial strategy;
merchandise pricing; retail marketing strategy; understanding
About the Book: Retail Management in New Dimension
The book Retail Management in New Dimension presents the subject of retailing
from both academic and pragmatic points of view. It discusses retail concepts
and practices through contemporary examples to provide insights to students and
managers. The author provides a balanced treatment of strategic, ???how to, and
conceptual material, in a highly readable and interesting format. This edition
continues its coverage on the latest developments in retailing including retail
institutions and institutional change; choosing a retail location; store
management system; merchandise and assortment planning; retail human resource
management; merchandise purchasing systems; retail financial strategy;
merchandise pricing; retail marketing strategy; understanding