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Product Specifications
Book Description
About the Book: Restoring The Soul Of Business
A global marketing-innovation visionary reveals the high cost of an
overreliance on data and shows leaders how they can restore the soul of their
businesses by reclaiming the human creativity, insight, and relationships
essential to competing and winning in the new economy. Businesses great and
small, from old-fashioned bricks-and-mortars to cutting-edge start-ups, are
moving into uncharted territory, as they determine how to transition from an
analog past to a digital future. But heres a startling and often unacknowledged
truth: the promise of digital transformation can only be realized when we find a
way to balance it with the promise
Book Specifications
ISBN-13 9781404113350
Language English
Binding Paper Back
Publisher Rishad Tobaccowala
Publishing Date 2019
Product Edition 1
Total Pages 256