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Book Summary
Known for its clear and practical approach, this book offers a framework for
conducting research in a scientific manner in all areas of business. Readers
learn how to develop practical knowledge and skills to understand the ways in
which systematic research can be conducted to describe, explain, and predict
phenomena of interest pertaining to business. The fourth edition will continue
to be strong in delivering a technical approach while presenting more real world
applications.
Table Of Contents:
· Introduction to Research
· Scientific Investigation
· Technology and Business Research
· The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data
Gathering, Problem Definition
· The Research Process: Steps 4
- ISBN-13
- 9788126509287
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt Ltd
- Publishing Date
- 2006-08
- Product Edition
- 4th
- Total Pages
- 464
Research Methods For Business: A Skill Building Approach, 4th Ed
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Product Specifications
Book Summary
Known for its clear and practical approach, this book offers a framework for
conducting research in a scientific manner in all areas of business. Readers
learn how to develop practical knowledge and skills to understand the ways in
which systematic research can be conducted to describe, explain, and predict
phenomena of interest pertaining to business. The fourth edition will continue
to be strong in delivering a technical approach while presenting more real world
applications.
Table Of Contents:
· Introduction to Research
· Scientific Investigation
· Technology and Business Research
· The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data
Gathering, Problem Definition
· The Research Process: Steps 4
Book Specifications
- ISBN-13
- 9788126509287
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt Ltd
- Publishing Date
- 2006-08
- Product Edition
- 4th
- Total Pages
- 464