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Book Summary
Make Better Managerial Decisions Through Scientific Research With the third
edition, you'll gain the skills necessary to carry out research projects that
will greatly improve decision making for all areas of business. Through its
clear and straightforward presentation of ideas, you'll learn the practical
usefulness of business research to managers. And you'll easily be able to focus
on the theory behind scientific research and immediately apply it to research
projects. Key Features of the Third Edition * A new chapter on Technology and
Business Research highlights the use of the Internet and Intranet, e-mail,
enterprise resource planning, video conferencing, data mining, and more. * New
Managerial Relevance sections
Make Better Managerial Decisions Through Scientific Research With the third
edition, you'll gain the skills necessary to carry out research projects that
will greatly improve decision making for all areas of business. Through its
clear and straightforward presentation of ideas, you'll learn the practical
usefulness of business research to managers. And you'll easily be able to focus
on the theory behind scientific research and immediately apply it to research
projects. Key Features of the Third Edition * A new chapter on Technology and
Business Research highlights the use of the Internet and Intranet, e-mail,
enterprise resource planning, video conferencing, data mining, and more. * New
Managerial Relevance sections