Get this at ₹ 2634Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 2496Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Product Specifications
Book Summary
Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to
Asian Marketing what Philip Kotler is to Global Marketing. The authors have
combined their expertise and insight to write a book that cuts through the
confusion and misinformation about Asia to provide an invaluable guide to local
and global companies who want to succeed in this key world region. If you can
read only two books about Asia, read this book twice." Professor Warren J.
Keegan Director, Institute for Global Business Strategy Pace University "I
highly recommend Repositioning Asia. It is an engaging, lucid and important
contribution to the understanding of the transformation of Asia's economies
ISBN-13
9780471846659
Language
English
Binding
Hard Bound
Publisher
John Wiley & Sons
Publishing Date
2000-08
Total Pages
250
Repositioning Asia: From Bubble To Sustainable Economy
Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to
Asian Marketing what Philip Kotler is to Global Marketing. The authors have
combined their expertise and insight to write a book that cuts through the
confusion and misinformation about Asia to provide an invaluable guide to local
and global companies who want to succeed in this key world region. If you can
read only two books about Asia, read this book twice." Professor Warren J.
Keegan Director, Institute for Global Business Strategy Pace University "I
highly recommend Repositioning Asia. It is an engaging, lucid and important
contribution to the understanding of the transformation of Asia's economies