Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to
Asian Marketing what Philip Kotler is to Global Marketing. The authors have
combined their expertise and insight to write a book that cuts through the
confusion and misinformation about Asia to provide an invaluable guide to local
and global companies who want to succeed in this key world region. If you can
read only two books about Asia, read this book twice." Professor Warren J.
Keegan Director, Institute for Global Business Strategy Pace University "I
highly recommend Repositioning Asia. It is an engaging, lucid and important
contribution to the understanding of the transformation of Asia's economies