Repositioning Asia: From Bubble To Sustainable Economy
Repositioning Asia: From Bubble To Sustainable Economy
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Book Summary
Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies
ISBN-13
9780471846659
Language
English
Binding
Hard Bound
Publisher
John Wiley & Sons
Publishing Date
2000-08
Total Pages
250

Repositioning Asia: From Bubble To Sustainable Economy

by Hermawan Kartajaya (Author),
John Wiley & Sons (Publisher)
fictionfantasyyoung adultaward winning

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Product Specifications
Book Summary
Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies
Book Specifications
ISBN-13
9780471846659
Language
English
Binding
Hard Bound
Publisher
John Wiley & Sons
Publishing Date
2000-08
Total Pages
250