MRP: ₹802
₹693
₹ 109 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 658Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 624Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the BookReimagining Operational Excellence: Inspirations from Asia
The indisputable fact that the conventional marketing approach is no longer
working. To help move us beyond the status quo, Reimagining Operational
Excellence uses the new Omnihouse model, with world-class examples from Korea,
India, Japan, Singapore, and China. This model puts the entrepreneurial and
operational aspects of marketing at the center of the action. Youll explore how
to marry the twin capabilities of innovation and incremental improvement into a
single, workable whole. Youll also discover what it means to employ "technology
for humanity" and to combine marketing and finance into an integrated,
cooperative unit.
About the Author: Philip Kotler, Hermawan
- ISBN-13
- 9789370608061
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley
- Publishing Date
- 2025-08
- Total Pages
- 304
Reimagining Operational Excellence: Inspirations from Asia
Frequently bought together
Total for 3 items₹819₹942You save ₹123
Product Specifications
Book Summary
About the BookReimagining Operational Excellence: Inspirations from Asia
The indisputable fact that the conventional marketing approach is no longer
working. To help move us beyond the status quo, Reimagining Operational
Excellence uses the new Omnihouse model, with world-class examples from Korea,
India, Japan, Singapore, and China. This model puts the entrepreneurial and
operational aspects of marketing at the center of the action. Youll explore how
to marry the twin capabilities of innovation and incremental improvement into a
single, workable whole. Youll also discover what it means to employ "technology
for humanity" and to combine marketing and finance into an integrated,
cooperative unit.
About the Author: Philip Kotler, Hermawan
Book Specifications
- ISBN-13
- 9789370608061
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley
- Publishing Date
- 2025-08
- Total Pages
- 304