₹693
₹802
(14% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Reimagining Operational Excellence: Inspirations from Asia
Wiley (Publisher)
Product Specifications
Book Description
About the BookReimagining Operational Excellence: Inspirations from Asia
The indisputable fact that the conventional marketing approach is no longer
working. To help move us beyond the status quo, Reimagining Operational
Excellence uses the new Omnihouse model, with world-class examples from Korea,
India, Japan, Singapore, and China. This model puts the entrepreneurial and
operational aspects of marketing at the center of the action. Youll explore how
to marry the twin capabilities of innovation and incremental improvement into a
single, workable whole. Youll also discover what it means to employ "technology
for humanity" and to combine marketing and finance into an integrated,
cooperative unit.
About the Author: Philip Kotler, Hermawan
Book Specifications
ISBN-13 9789370608061
Language English
Binding Paper Back
Publisher Wiley
Publishing Date 2025-08
Total Pages 304