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Redefining Retail: 10 Guiding Principles for a Post-Digital World
by Philip Kotler, Giuseppe Stigliano (Author),
Wiley (Publisher)
Product Specifications
Book Description
About the Book: Redefining Retail: 10 Guiding Principles for a Post-Digital
World
The three main rules of retail have long been defined by an expression used in
real estate jargon: "Location, Location, Location." The basic assumption was: if
you prioritise the acquisition of the best locations, everything else will fall
into place. This approach will no longer apply due to the fragmentation of the
market, there have been several rapid and chaotic changes, including Covid-19,
competitive pressures and disrupted customer behaviours.
The large number of retailers that have gone out of business in recent years
shows us that the scenario has changed and closures have
Book Specifications
ISBN-13 9789370603202
Language English
Binding Paper Back
Publisher Wiley
Publishing Date 2025-08
Total Pages 400