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Quantum Marketing
by Raja Rajamannar (Author),
Harper Collins Leadership (Publisher)
Product Specifications
Book Description
About the Book: Quantum Marketing
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough,
frontier strategies to navigate the challenges marketers face to thrive in a
modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has
had to change with it, evolving through four significant stages that build on
the strategies and tools of the previous era. What happens next in the fifth
stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost
everything about how marketing is done today, including the very notion of a
brand itself, will require
Book Specifications
ISBN-13 9781404116191
Language English
Binding Paper Back
Publisher Harper Collins Leadership
Publishing Date 2021-02
Product Edition 1
Total Pages 240